Art Direction: Stephanie Knopp Deliverables: Beer Can Labels
Harry Style’s Watermelon Sugar music video had recently been released, it started with a dedication to touching. I created beer can labels that were as sensual and playful as his hit.
There’s a 60’s vibe to the video, so I opted for a retro feeling type for the flavor of the beer. I added a scripted font to accent the flavor of the beer to pick up the sensuality of the song.
For the imagery I chose to heavily manipulate picture of different peoples gentle face. This added depth, liveliness, and a pulse to these pieces.
For the logo, I was inspired by what happens when a light hits a disco ball, and/or I wanted an ethereal look, so a bursting star felt in line with the brand.