GOLDEN

Art Direction: Stephanie Knopp
Deliverables: Beer Can Labels

Harry Style’s Watermelon Sugar music video had recently been released, it started
with a dedication to touching. I created beer can labels that were as sensual and playful as his hit.

FINALSTARWEBERRYpsd.jpg

There’s a 60’s vibe to the video, so I opted for a retro feeling type for the flavor of the beer.
I added a scripted font to accent the flavor of the beer to pick up the sensuality of the song.

FINALwatermelonlipstick.jpg
finalblueberryfull.jpg

For the imagery I chose to heavily manipulate picture of different peoples
gentle face. This added depth, liveliness, and a pulse to these pieces.

threecanspink.jpg

For the logo, I was inspired by what happens when a light hits a disco ball,
and/or I wanted an ethereal look, so a bursting star felt in line with the brand.

flatblueberry.jpg
STRAWRBERRYFFINAL.jpg
flatwatermelon.jpg
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